British modified timber manufacturer LIGNIA Wood Company has further expanded its global team with the addition of US sales manager Lisa Ayala.
Ayala will lead the development and growth of LIGNIA products throughout North America and brings with her considerable industry experience. Previously with Accsys Technologies, she has been responsible for securing major distribution agreements, creating CPD training for American architects and establishing relationships with global brands.
Her other sector experience includes positions at high-profile brands MasterBrand Cabinets, Inc. and American Woodmark Corporation, where she worked with distributors, architects, builders and woodworkers.
She said: “I’m very excited to be joining LIGNIA and look forward to helping to drive the company forward. I have built some great relationships within the industry and I am eager to continue doing so with this genuinely innovative company.”
Ayala is joining LIGNIA at a time of real growth as the company begins commercial production at its state-of-the art plant in Barry, Wales, where it modifies softwoods grown in legally-sourced, FSC-certified plantations to have the aesthetic appeal, durability and performance of hardwoods.
Steve Rogers, LIGNIA’s commercial director, said: “Lisa joining our team is a hugely significant step for LIGNIA in our expansion throughout North America. She has demonstrated a high level of professionalism and ability to build strong relationships within the industry and she will be a great asset to our global team.”