SIG commits to customer-centric strategy

Almost 1000 industry professionals signed up to watch the first SIG LIVE conference on Thursday 16th July. It was an event designed to introduce the new SIG management team and demonstrate their commitment to driving a customer-centric strategy for SIG.

The live video conference, which was sponsored by RECTICEL, is now available to watch at the SIG Connected portal for anyone that missed it on the day.  It was hosted by BBC TV presenter Dan Walker who interviewed the SIG Group CEO Steve Francis, the new UK Managing Director Philip Johns and co-ordinated a panel of SIG UK Directors answering customer questions. The event saw product and service breakout groups covering Technical Insulation, Drylining, Construction Accessories, Fire Protection, Roofing, Design & Technology, Interiors, Merchants and Natural Slate. All key product areas for SIG where they offer specialist technical support for their customers.

Speaking about the event, Philip Johns, SIG UK Managing Director said “SIG LIVE was a perfect forum for us to explain the investment we have put in place and the changes that allow us to service our customers better. We were delighted with the interest generated by this event and the numbers that signed up to watch it is testament to the support for SIG in the marketplace. We had some great initial feedback on the content and all the elements are still available for interested parties to watch on our SIG Connected portal.”

 The event is available to view at Simply register to watch all the elements of the event and allow SIG to keep you up to date with all relevant initiatives in the future.

SIG Group is a leading supplier of specialist building materials to trade customers, with strong positions in its core markets as a specialist distributor of insulation and interiors products and as a merchant of roofing and exteriors products. SIG plays an important role in the construction industry, with over 400 trading sites across the UK, Ireland and Mainland Europe.

For its customers, SIG facilitates one-stop access to an extensive product range, provides expert technical advice and breaks bulk supplies into suitable quantities when it is needed. For its suppliers, SIG provides a channel through which suppliers can bring their products to a highly fragmented market of smaller customers conveniently and efficiently, extends product guidance and support and provides fulfilment capability to sites that are of insufficient scale to supply direct.

l-r: Philip Johns MD SIG UK, presenter Dan Walker, on screen Steve Francis SIG Group CEO

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