Health and wellbeing will be the focus at the Wood for Good Marketing Summit in London this autumn.
Health and wellbeing, indoor air quality and the use of healthy building materials are becoming increasingly important in construction and the marketing summit will assess the market potential, demand and drivers for healthy building products.
The event, aimed at timber marketing and communications professionals, will cover innovative approaches and best practice in marketing for the health and wellbeing agenda.
An interview style panel debate with speakers including Harry Knibb, principal consultant and healthy buildings expert at WSP, and Olga Turner, director and co-founder of Ekkist. This will be followed by an open audience discussion allowing for speakers and delegates to establish requirements for healthy building products and how to meet them.
Christiane Lellig, Wood for Good campaign manager, said: “We’ve had discussions with organisations such as the Construction Products Association, Savills and Legal and General and they’ve all shared that there is currently no particular focus or research on health and wellbeing trends in residential buildings.
“To date the focus has been on office buildings with the intention to increase employee retention and performance, but we want to know what the key challenges are for timber marketing and communications professionals catering for the wider health and wellbeing agenda.
“For example, how does everyone describe a healthy building material? This is an opportunity for us to come together and unite in our messaging and gain a better understanding of healthy building standards and material databases, so we can communicate this effectively and accurately.”
‘Marketing Timber for the Health and Wellbeing Agenda’ will take place on Thursday 20 September at Headspace in Farringdon, London.
Picture – Maggie’s Manchester, courtesy of Nigel Young Foster + Partners