Wood for Good, the timber industry’s campaign to promote the use of timber in design and construction has appointed a new ambassador and committee chair.
David Birkbeck, Design for Homes’ chief executive, takes over from Craig White, who has been involved since 2013.
“Craig has done a fantastic job with Wood for Good over the past four years and we are lucky to have him as a continued friend to the campaign,” said Christiane Lellig, campaign director for Wood for Good.
“We are very pleased to have David on board. With the continuing development and growing support for the timber industry, David’s experience and knowledge complements our values and objectives perfectly.”
Birkbeck has been at the helm of Design for Homes since 2000. He incorporated it as a social enterprise to promote what works best in housing and campaigns for homes to be better designed and produced in greater volumes.
He will use his extensive experience and industry networks to help Wood for Good push for new opportunities to position timber as a first-choice material in construction, from interiors through to large-scale commercial projects.
Discussing the current housing situation in the UK, Birkbeck, said: “Everyone knows the country can’t get anywhere near the level of production it needs without more companies and more solutions in the supply chain. The next few years should offer a range of platforms for the timber industry to show its potential and help tackle an increasingly corrosive problem – access to a home.”
White added: “During my time with Wood for Good, interest in new timber technologies and methods of construction has grown rapidly. The timber industry is perfectly placed to meet this shifting market demand and Wood for Good will continue to provide valuable support.”
Wood for Good’s objective is to make wood a first-choice material for specifiers and designers by demonstrating that wood is a versatile building material with numerous application possibilities beyond traditional use.