Promoting timber’s health and wellbeing benefits is the focus for Wood for Good’s next marketing summit.
The event, taking place on 12 March at CILIP in London, will be in a workshop format with speakers including Christos Michael from CapitalHolz 100, Colin Wheatley from Medite Smartply and Kevin Underwood from the British Woodworking Federation.
Michael and Wheatley will be sharing their experiences of bringing health and wellbeing to the forefront of their marketing and product development, while Underwood will delve into the results of BWF’s cradle-to-cradle feasibility study for joinery products.
The discussion will cover the key issues raised in the previous summit including certification and the practicalities of doing this, identifying sales channels and ideas on how to promote products as healthy.
On the morning of the summit, a workshop with Wood for Good supporters will take place to discuss the next six months of the campaign’s activity.
Christiane Lellig, Wood for Good campaign director, said: “The summit is an opportunity to pinpoint how we can position, develop and market timber products within the health and wellbeing agenda.
“Our previous summit identified the opportunities and challenges for the timber market, now it’s time to look at how we get our products up to speed and ideally ‘healthy material’ certified.”