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Rebranding for Premier Forest Products subsidiary

North-East Sheets & Panels Ltd will be rebranded as Decorpanel.

Premier Forest Products, a leading UK timber importer, has announced that its subsidiary, North-East Sheets & Panels Ltd. will be rebranded as Decorpanel.

The strategic move comes as part of Premier Forest’s ongoing commitment to streamline its operations and enhance its brand presence in the northern region of England.

Premier Forest acquired NESP in November 2023. NESP is a specialist manufacturer and supplier of kitchen and bathroom cabinets, panels and worktops to contractors, installers and showrooms across the UK.

Anthony Hopps, Managing Director of Decorpanel, said: “We are pleased to unite both companies under the Decorpanel brand. This move represents more than just a change in name; it signifies a strategic synergy of expertise, resources, and capabilities.

“By integrating the strengths of both NESP and Decorpanel, we are poised to offer our customers an unparalleled level of service and product quality. Together, as Decorpanel, we are committed to driving innovation, exceeding customer expectations, and achieving sustained growth in the timber processing and distribution sector.”

Terry Edgell, Co-founder and CEO of Premier Forest Products, added: “The rebranding of NESP to Decorpanel underscores our commitment to delivering value to our customers and driving our growth. As part of the Premier Forest family, Decorpanel will continue to uphold its legacy of excellence while benefiting from the collective resources and expertise of our organisation.”

Established in 1998, Decorpanel has built a strong reputation as a specialised panel processing business, offering tailor-made solutions to its customers, with a four-acre facility encompassing 76,000ft² of warehouse and factory space, and a team of 63 skilled professionals.

Original source: Builders’ Merchants News – Rebranding for Premier Forest Products subsidiary (buildersmerchantsnews.co.uk)

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