Aptus reaffirms commitment to design innovation

Specialist supplier of fixings and fastenings to the construction and related industries, Aptus is making a stand on the need to protect original and innovative product design

The business, which has helped to pioneer a number of advanced product solutions over its 30-year history, has become a signatory of the Anti-Copying in Design (ACID) IP Charter.

Stewart Taylor, managing director at Aptus, explains: “Aptus offers a comprehensive range that includes a number of products such as our timberfix® 360 and pro-struct® screws that employ proprietary design features.

“These unique features deliver major benefits in areas such as speed and ease of use, durability and fixing performance.

“Because of the success of these innovative products, they are occasionally copied, and we feel it’s important that users have the reassurance of knowing they are benefiting from the real deal and not an inferior imitation.

“Signing up to the ACID IP Charter reflects that commitment to authenticity and demonstrates our support of the need to protect intellectual property and prevent design theft.”

With a diverse membership of designers, designer-makers and manufacturers, ACID is the UK’s leading campaigner for design and intellectual property (IP) rights.

For almost 25 years, it has been a positive force for change, working to raise awareness and to encourage respect for IP amongst both individuals and organisations.

The ACID IP Charter is a code of conduct and a statement of intent.

Its signatories agree to uphold the values of ACID, to advocate product design originality, and to avoid practices such as copying and IP infringement.

Stewart adds: “We are aware of instances where screws have been marketed and sold as being part of the timberfix® 360 range when they’re not.

“While imitation might be the sincerest form of flattery, we are concerned about the possibility of users being misled.

“By becoming a signatory of the ACID IP Charter, we hope to combat that.

“Signing the charter also builds on our ethical approach and belief in the highest levels of integrity – both of which have helped us to become the trusted fastener partner for customers in a range of areas.”

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